Sip of Elysium

Elysium Coffee Drink

Design Decisions

The design focuses on creating a refined and luxurious brand experience. I selected clean, modern serif typography to elevate the brand’s premium feel while reinforcing a timeless aesthetic—the use of a neutral color palette, like warm browns, while maintaining a sense of warmth and approachability. A structured layout with a clear hierarchy and generous white space guides the viewer smoothly through the information and emphasizes key elements, such as the logo, typography, and color system. Minimal design details contribute to the overall sophistication, helping to communicate a cohesive identity centered on quality, refinement, and modern luxury.

Tool Used

This project was created using

  • Adobe InDesign for layout design, grid structure for brand study guide

  • Adobe Illustrator for adding mockup and label

Reflects Strength

This project highlights my strengths in brand identity design, particularly in typography and layout composition. I focused on developing a refined brand system that aligns with a premium audience, blending elegance with a modern, sophisticated tone. It also demonstrates my ability to balance aesthetics with function, ensuring the design remains visually appealing while maintaining clear hierarchy and readability for a professional brand presentation.